Participation is the new viewership. From dance challenges to lip-syncing trends, the audience is often as much a part of the show as the original creator.
: 81% of viewers watch primarily on smartphones in vertical format [4]. Small Pussy Video
"Join me for a relaxing Sunday routine! From sipping coffee to reading a book, I'm sharing my favorite ways to unwind and recharge for the week ahead. Get ready to slow down and take a deep breath with me! #relaxationmode #selfcare #sundayfunday" Participation is the new viewership
: Over 80% of Gen Z and Millennials spend more than 30 minutes daily on these platforms [22]. "Join me for a relaxing Sunday routine
: A recent trend that pivots personal content toward viewer utility—for example, changing a "come shopping with me" video into "how to shop at Ulta on a strict budget".
