Smart | Esp

ModaGenix sent 3 newsletters weekly to 500k subscribers. Open rate: 12%. Unsubscribe rate: 0.5% weekly. ROI was flat.

However, at enterprise scale, the Smart ESP sits downstream of the CDP. The CDP builds the 360-degree profile; the Smart ESP uses AI to decide when and how to touch that profile. smart esp

Choosing the right smart ESP for your business can be a daunting task. Here are some factors to consider: ModaGenix sent 3 newsletters weekly to 500k subscribers