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In the early 2010s, Indonesian entertainment was dominated by television stations like RCTI and SCTV. Today, the spotlight has shifted to platforms like YouTube, Instagram, and TikTok. Indonesia consistently ranks among the largest user bases for YouTube and TikTok globally.
She followed the path of creators like the , who used humor to tackle social issues, and Nikmatul Rosidah
This shift has democratized fame. You no longer need a production studio to become a star; you just need a camera, a personality, and a relatable story.
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