The old videos often featured titles and thumbnails designed to "clickbait" a young male audience looking for dating shortcuts. As Cook tried to distance himself from the seedier elements of the PUA community and present himself as a legitimate life coach, many of the older, more aggressive videos no longer aligned with his new image.
https://www.youtube.com/watch?v=VIDEO_ID&feature=player_embedded
: Owen Cook rebranded his channel and persona to distance himself from the controversial "RSD Tyler" image. The company shifted its focus from dating advice to a more "woo-woo" or "spiritual" self-help style.
The old videos often featured titles and thumbnails designed to "clickbait" a young male audience looking for dating shortcuts. As Cook tried to distance himself from the seedier elements of the PUA community and present himself as a legitimate life coach, many of the older, more aggressive videos no longer aligned with his new image.
https://www.youtube.com/watch?v=VIDEO_ID&feature=player_embedded
: Owen Cook rebranded his channel and persona to distance himself from the controversial "RSD Tyler" image. The company shifted its focus from dating advice to a more "woo-woo" or "spiritual" self-help style.