The rise of social media and online video platforms has transformed the way people consume entertainment content. In Indonesia, YouTube has become a popular platform for entertainment, with many Indonesian YouTubers gaining millions of subscribers and views. This study examines the factors contributing to the popularity of Indonesian entertainment videos on YouTube. Using a mixed-methods approach, this study analyzes the content of popular Indonesian YouTube channels, interviews with Indonesian YouTubers, and surveys of Indonesian YouTube viewers. The findings suggest that Indonesian viewers prefer content that is relatable, entertaining, and showcases Indonesian culture. The study also highlights the importance of social media influencers and online communities in shaping the popularity of Indonesian entertainment videos.
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The Indonesian entertainment landscape is currently dominated by high-production local horror films, viral short-form video content, and a thriving music scene centered around pop and modernized traditional genres like The rise of social media and online video