Schiffman L G Amp Kanuk L L 2010 Consumer Behavior 10th Ed Pearson Prentice Hall 2021

One of the book's primary contributions is its rigorous deep-dive into the psychological factors influencing the consumer. The 10th edition dedicates substantial sections to :

: Analysis of how family, social class, subcultures, and culture impact buying habits. One of the book's primary contributions is its