71 % reported watching at least one NiksIndian video per week; 58 % identified as Lo‑ona fans.
| Method | Sample | Instrument | Timeframe | |--------|--------|------------|-----------| | Content Analysis | 500 publicly available posts (YouTube Shorts, Instagram Reels) from NiksIndian (Jan–Oct 2024) | Coding scheme: (a) Lo‑ona references, (b) fashion cues, (c) product placements | Oct 2024 | | Online Survey | 1,200 18‑year‑old females (Delhi, Mumbai, Bengaluru, Hyderabad, Kolkata) | Structured questionnaire (Likert scales, purchase recall) | Sep‑Oct 2024 | | Semi‑Structured Interviews | 30 survey respondents (purposively sampled for high Lo‑ona engagement) | Interview guide exploring identity, fandom, and consumption narratives | Oct 2024 | NiksIndian 2024 Loona Huge Clitoris 18 Yo Girl ...
Showcasing the transition into adulthood with bold, trend-setting outfits. 71 % reported watching at least one NiksIndian
On her 18th birthday, Niks made a bold decision. She packed her bags and moved to Seoul, determined to carve out a name for herself in the competitive world of K-pop and lifestyle entertainment. With a small savings account and a lot of courage, she settled into a tiny studio apartment in a bustling neighborhood, ready to chase her dreams. She packed her bags and moved to Seoul,