Carousels dominated: “What’s in my ditch bag,” “Anchoring 101,” or “A week of provisioning for $50.” Reels showing sunset drone shots paired with voiceovers about passage planning. Stories were used for real-time weather checks and Q&As about marine electrical systems.
Beyond fashion, creators secured deals with travel boards, luxury luggage brands, and sustainable swimwear lines.
(@hannahsailing), who shares "messy" but empowering content about fixing engines and hauling ropes, and , a solo sailor and lighthouse keeper. Gigi Perez