has surpassed global giants in domestic engagement, ranking as the #1 streaming service in Indonesia by monthly active users (MAUs), ahead of Netflix and Viu. Its 2026 slate includes high-profile originals like Bad Guys 2 Jakarta Undercover The Series The "Deep Attention" of YouTube

Popular video trends in Indonesia fall into distinct categories:

The last five years have seen a seismic shift from traditional sinetron (soap operas known for melodrama and slaps) to premium streaming originals.