Gone are the days of stiff TV interviews. The most popular videos feature celebrities sitting on sofas in dimly lit studios, drinking coffee, and discussing trauma, relationships, and childhood secrets. is a prime example. When Deddy interviews a controversial figure or an international star, the resulting popular video often garners 20 to 30 million views within 48 hours. It is raw, unfiltered, and intensely psychological—a stark contrast to the polished PR of Western late-night TV.