: He maintains a significant following on TikTok (under @therodrigoamor) and Instagram (@rodrigoamor5), where he shares a mix of personal updates, professional highlights, and fitness-related content.

His career model reflects the 2024 "creator-as-an-entrepreneur" shift, operating as a freelancer to manage diverse projects ranging from digital content to potential on-screen roles.

Two independent coders classified each piece of content into one of six thematic buckets (see Table 2). Inter‑coder reliability (Cohen’s κ) was 0.87, indicating strong agreement.

Throughout 2024, his online presence shifted toward curated, aesthetic content that balances personal branding with professional lifestyle modeling.