: Major networks are adapting by hiring veterans with cross-platform expertise; for instance, Devika Prabhu recently joined Sony Pictures Networks India as Business Head for Hindi Movies to navigate this complex content ecosystem.

For the audience, this is a golden age. We no longer have to choose between Raj Kapoor’s charm and S.S. Rajamouli’s grandeur. We get both. The "Big Devika" philosophy—which originally stood for boldness, elegance, and technical innovation—has found its truest expression in the studios of Hyderabad, Chennai, and Kochi.