: The demand for original content has surged, with streaming platforms investing heavily in exclusive shows and movies. This has not only increased the variety of content available but also opened up new opportunities for creators and actors.

Streaming platforms were in a fierce content war, with several major releases defining the cultural conversation on January 30th: : The docuseries and the reality competition The Circle were among the top-rated shows of the month. Part 3 of Chilling Adventures of Sabrina had also recently debuted.

TikTok was already the fastest-growing platform, jumping from 500 million to 800 million users by the end of that year.