Rokeach M 1973 The Nature Of Human Values Pdf |link| Here

The total number of human values is and universally applicable, though their ranking varies by person.

The book also serves as a manual for the , a ranking-based measurement tool used to assess an individual's value hierarchy. rokeach m 1973 the nature of human values pdf

Rokeach’s key insight was that values are not held in isolation. They are organized into a . An individual’s value system is a stable ranking of these 18 terminal and 18 instrumental values. The total number of human values is and