: Unlike many global texts, this book focuses heavily on the Indian marketing environment, covering local consumer behavior, retail models, and distribution systems.
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Before diving into the specifics of page 46, it is essential to understand why Rajan Saxena’s approach differs from Western textbooks like Kotler or Armstrong. : Unlike many global texts, this book focuses
For entertainment, place is no longer physical. Saxena’s later editions adapt to . : Unlike many global texts
by —is a highly regarded academic text specifically tailored to the Indian market. Book Overview & Review