HMV (His Master’s Voice) was, until its financial collapse and rebirth, the UK’s premier music and entertainment retailer. In 2010, physical retail was still king, and chains like HMV leveraged exclusives to drive foot traffic.
The standard album came in a standard jewel case. The HMV edition included: gorillaz plastic beach 2010 flac hmv patched
Welcome to the world of the super-fans.