Pitch Anything- An Innovative Method For Presenting- Persuading- And Winning The Deal Direct
This was a "power frame" attack. Henderson was trying to regain control.
The book follows a structured progression to bypass these primitive mental filters and win high-stakes deals: This was a "power frame" attack
The oldest part, focused on survival, fear, and efficiency. It ignores anything complex or boring. The Midbrain: Processes social standing and relationships. focused on survival