One of the most surprising shifts was the rapid growth of social media and gaming among users aged 65+, with 2/3 of "Baby Boomers" now engaging in video games.
If "BP" refers to the energy company, 2021 was a pivotal year for their "Beyond Petroleum" rebranding and "Net Zero" strategy. In 2021, BP engaged in extensive television and digital media campaigns to communicate its transition toward renewable energy. An essay looking into this would focus on: