In the world of advertising, few concepts have had as much impact as . First introduced by Al Ries and Jack Trout in the late 1970s, the idea revolutionized how companies communicate with consumers. What is Positioning?
A name is the first point of contact. The book explains why "line extension" (using the same name for different products) is often a recipe for disaster. libro posicionamiento al ries y jack troutpdf repack