Furthermore, the user experience on such sites came with hidden costs. Filmyhit and similar portals were often riddled with intrusive pop-up ads, some of which carried risks of malware, phishing, and unwanted software downloads. The price of "free" content, in this context, was the compromise of device security and personal data privacy. Users accessing these sites in 2020 often exposed themselves to cybersecurity threats that could have financial ramifications far exceeding the cost of a movie ticket.