More than just an academic requirement for business students, this 5th edition has cemented itself as the compass for the modern South African entrepreneur. Published against the backdrop of a post-pandemic reality, digital disruption, and load-shedding logistics, this edition moves beyond traditional Western theories to offer a gritty, practical, and culturally resonant roadmap.
Libraries and Thusong centres stock this book because it does not assume a university degree. The language is academic but accessible, with glossaries of both business terms and local slang.
This edition places significant emphasis on modern shifts in the global and local business landscape:
The textbook is divided into five logical parts that cover the entire entrepreneurial lifecycle: Key Chapters Part A: The Entrepreneur
