(70% value, 20% shared ideas, 10% promotional) to maintain engagement. 3. Effective Case Study Structure
Stick to two fonts (one heading, one body). Use sans-serifs like Inter, Roboto, or Montserrat for readability on screens. White Space: Do not cram 5 case studies onto one page. One case study per spread. Data Visualization: Use bar charts or donut graphs instead of raw spreadsheets. Make metrics like "Conversion Lift" the star of the page. File Size: A massive 50MB PDF will bounce from email servers. Optimize images to keep the file under 5MB. Interactive Elements: If you are sending it digitally (not printing), use hyperlinks. Link the "SEO" section to a live Loom video of your process. Link client logos to their live sites. digital marketing agency portfolio pdf