Rokeach M. -1973-. The Nature Of Human Values. New York Free Press ((hot))

Values, Prejudice, and Social Attitudes A notable applied aspect of Rokeach’s work is his analysis of prejudice and authoritarianism in value terms. He argues that certain value configurations correlate with closed-mindedness or dogmatism; for example, rigid adherence to hierarchical, conformity-oriented values can predispose individuals to prejudice. Rokeach’s research connects value priorities to political and social attitudes, suggesting that interventions aimed at altering specific instrumental or terminal values may reduce intolerance. He also examines how societal institutions—education, religion, media—transmit and reinforce value systems.

: Being honest, ambitious, courageous, responsible, and independent. The Rokeach Value Survey (RVS) The book serves as a manual for the Rokeach Value Survey , a tool designed to measure these internal hierarchies. Google Books Values, Prejudice, and Social Attitudes A notable applied

Rokeach spent nearly a decade administering this survey to thousands of Americans across different demographics. The book is a treasure trove of 1970s data, showing, for example, that: Google Books Rokeach spent nearly a decade administering

A world at peace, equality, family security, freedom, happiness, self-respect, true friendship, wisdom. B. Instrumental Values (Modes of Conduct) Instrumental Values (Modes of Conduct)