Logotype Michael Evamy Better [portable] -

In Logotype , you see the logo in isolation. On a white page. In perfect lighting.

In his seminal book Michael Evamy explores how text-based identities—wordmarks, monograms, and single-letter marks—serve as the point "where the verbal becomes visual" logotype michael evamy better

Evamy's approach is centered around the idea that a great logotype should be: In Logotype , you see the logo in isolation