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Shitara has been cited in Japanese business media (e.g., Nikkei , Diamond Online ) as a case study for modernizing talent agencies in the post-linear TV era. She advocates for direct-to-fan content and data-driven casting .

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Chizuko Shitara's vision for UPD Entertainment is more than a strategy for success; it is a blueprint for the future of media and entertainment. By embracing innovation, fostering global collaboration, and prioritizing both creativity and responsibility, UPD Entertainment is redefining the possibilities of content creation. As we look ahead, the anticipation for what UPD Entertainment, under Shitara's leadership, will achieve next is palpable, promising a new era of engaging, immersive, and inspiring media content. Shitara has been cited in Japanese business media (e

: As a former Executive Vice President at Universal Music Japan, she oversaw various departments, including media content and label operations. 📺 Media Content Focus Chizuko Shitara's vision for