EasyJet’s signature orange is a high-arousal color (associated with urgency and sales). Historically, pairing that orange with sharp type created a subconscious feeling of anxiety . It felt like a budget airline rushing you.
: Bold alternatives that provide a strong visual impact. easyjet rounded book font new
EasyJet’s typographic evolution is a lesson in brand maturity. By retaining the iconic orange but swapping the heavy Cooper Black for a lighter, rounded sans-serif in their broader collateral, they have managed to modernize without losing recognition. rounded sans-serif in their broader collateral
: One of its most famous (and sometimes controversial) features is the missing crossbar easyjet rounded book font new
