The early 2000s were arguably the lowest point for Malayalam cinema in terms of cultural relevance. The industry was plagued by superstar syndrome and repetitive slapstick comedies. But ironically, this was also the time when Kerala itself was changing drastically—waiting for broadband connections and the boom of the IT sector. Cinema was lagging behind reality.
For a deeper understanding of Malayalam cinema and culture, I recommend: The early 2000s were arguably the lowest point
The industry has also overcome its obsession with "location." Earlier, shooting in Switzerland was a status symbol. Now, the most celebrated films are shot in the claustrophobic apartments of Gurgaon or the backwaters of Kuttanad. The culture has turned inward. The early 2000s were arguably the lowest point
