You placed the file in user storage, not the system partition. Solution: You must install via Factory Settings (Engineering Menu) or use a root method to replace the file in /system/media/ . The "new" TS10 method using the Engineering Menu survives resets.
4PDA Forums: A massive resource for TS10 firmware and UI tweaks.
Accessing Factory Settings: Go to Settings > Car Infotainment > About Device. Tap the "Settings" gear or "Factory" option.
[Insert images and videos of the TS10 New boot animation]
The screen went black. Then, a flicker.