Beyond the traditional Hollywood giants, other companies and regional hubs are reshaping where and how content is made. The Entertainment Industry in Georgia: DeKalb's Star Role

: Widely considered the "gold standard," Disney maintains its dominance through powerhouses like Marvel Studios , Lucasfilm (Star Wars) , and Pixar . Their ecosystem is bolstered by the Disney+ streaming platform.

Bob Iger once called the Marvel and Star Wars IPs "the crown jewels." Today, those jewels are getting a little dusty. Disney’s studio output is currently suffering from "franchise fatigue." The Marvels collapsed, and Indiana Jones 5 couldn’t turn a profit. Yet, to count them out is foolish.