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Mario Alonso Puig's journey at BBVA is a testament to the power of reinvention. With over two decades of experience in the financial industry, Puig has held various leadership roles at BBVA, including his current position as Head of Innovation and Transformation.

Uno de los obstáculos más potentes para la reinención es el miedo a perder nuestra identidad. Alonso Puig utiliza una metáfora poderosa: todos llevamos dentro un "ángel caído". Esta es aquella parte de nosotros que sueña, que tiene talento, que quiere crear, pero que ha sido herida por el fracaso, la crítica o el desánimo.

One of Puig’s most powerful examples is the act of listening. True reinvention requires listening to perspectives that challenge one’s own mental models. In BBVA’s customer service transformation, employees who learned to listen without defensiveness were better able to reinvent their interactions, moving from transactional problem-solving to empathetic relationship-building.

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Reinventarse Mario Alonso Puig Bbva [updated] Jun 2026

Mario Alonso Puig's journey at BBVA is a testament to the power of reinvention. With over two decades of experience in the financial industry, Puig has held various leadership roles at BBVA, including his current position as Head of Innovation and Transformation.

Uno de los obstáculos más potentes para la reinención es el miedo a perder nuestra identidad. Alonso Puig utiliza una metáfora poderosa: todos llevamos dentro un "ángel caído". Esta es aquella parte de nosotros que sueña, que tiene talento, que quiere crear, pero que ha sido herida por el fracaso, la crítica o el desánimo. reinventarse mario alonso puig bbva

One of Puig’s most powerful examples is the act of listening. True reinvention requires listening to perspectives that challenge one’s own mental models. In BBVA’s customer service transformation, employees who learned to listen without defensiveness were better able to reinvent their interactions, moving from transactional problem-solving to empathetic relationship-building. Mario Alonso Puig's journey at BBVA is a