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: Vertical video has matured into a primary storytelling format capable of launching major franchises. Studios now use short-form content as an "innovation lab" to test new ideas and find rising stars.

Modern entertainment doesn't stop when the credits roll. We are living in the age of the and Transmedia Storytelling . A popular media franchise today often spans across: Feature Films Limited Series Video Games Podcasts and AR Experiences missax230418luluchumakemegooddaddyxxx top