In today's data-rich environment, "gut feeling" is no longer enough to lead a marketing department to victory. To truly excel, organizations must bridge the gap between creative execution and scientific measurement. A cornerstone resource for this transition is
Evaluating internal strengths/weaknesses against external opportunities/threats. PEST Analysis:
Using data to select and evaluate the most effective sales channels. Price Analytics: In today's data-rich environment, "gut feeling" is no
Unfortunately, I couldn't find a direct PDF link to Stephan Sorger's work. However, you can find his books and resources on popular online platforms or through his website.
Determining optimal pricing through demand curves and price bundling techniques. Amazon.com Accessing the Framework PEST Analysis: Using data to select and evaluate
"Marketing Analytics: Strategic Models and Metrics" by Stephan Sorger offers a comprehensive, quantitative approach to marketing, covering key areas such as strategic planning, segmentation, and the marketing mix, including ROI metrics. The text provides actionable, data-driven methods for market insight and performance evaluation. Access the introduction chapter and educational resources at stephansorger.com Amazon.com Marketing Analytics: Strategic Models and Metrics
While the full copyrighted text is typically available for purchase through retailers like Amazon, several academic and professional resources provide supplementary materials and excerpts: Determining optimal pricing through demand curves and price
Sorger categorizes metrics into clear, strategic groups: