and the burgeoning popularity of TikTok, which reached 800 million monthly active users that year. Social Commerce
November 2020 marked a period where TikTok’s influence began to seep into professional spaces. We saw the rise of "CareerTok," where creators shared "day in the life" videos and negotiation tips.
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While initially for entertainment, November 2020 saw the early rise of career-focused TikTokers sharing "day-in-the-life" content and interview hacks.
: Research indicates that active participation on social media is linked to deeper career exploration and the construction of internal "templates" for successful career trajectories.