As we look back from today, the "big full video" trend of 2021 was not a fad; it was a correction. It reminded the industry that humans are storytelling animals who crave a beginning, middle, and end. While TikTok and Reels continue to dominate the commute (5 minutes of waiting for a bus), big full videos dominate the destination (the Friday night plan, the Sunday morning coffee ritual).
: The most-watched video of 2021, featuring Jimmy Donaldson spending 50 hours inside a plexiglass coffin buried under earth. NFL: The Weeknd’s Full Pepsi Super Bowl LV Halftime Show big ass full videos 2021