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Static viewing is becoming obsolete. The next frontier of is agency —the ability for the audience to influence the narrative.

The Digital Renaissance: How Entertainment and Media Content is Rewiring Our World WowPorn.14.06.24.Nancey.Recharging.My.Batteries...

In the early 20th century, radio and television were the primary sources of entertainment and news for the masses. Radio, which emerged in the 1920s, brought news, music, and drama into people's homes, while television, introduced in the 1950s, provided a visual medium for entertainment and information. The 1980s saw the rise of cable television, which expanded channel options and introduced new formats such as music videos and 24-hour news channels. Static viewing is becoming obsolete