Hooked How To Build Habit-forming Products By Nir Eyal Pdf

Give the user what they came for, but leave them wanting more. The "variable" part breaks the pattern, keeping the brain locked in.

Yes. Whether you find the official PDF or the audiobook, Hooked by Nir Eyal is essential reading. It is short, brutal, and practical. It explains why you are addicted to your phone and why your customers ignore your emails. hooked how to build habit-forming products by nir eyal pdf

To increase the likelihood of an action, increase motivation OR increase ability. Often, making the action easier (higher ability) is more powerful than increasing motivation. Give the user what they came for, but