Indonesian audiences have a strong appetite for online content, with a growing number of popular videos across various platforms. Some of the most popular video trends in Indonesia include:

The hottest trend in right now is the celebrity podcast. Deddy Corbuzier pioneered this with his show Close the Door , where he deconstructs psychological traumas of celebrities, even hosting world-famous figures like Elon Musk. Following him, Coki Pardede (Males Bebas) and Sule (Sule Channel) have turned long-form, semi-controversial interviews into must-watch weekly events. These are not quiet NPR-style interviews; they are loud, emotional, and chaotic—perfect for the Indonesian palate.

These videos follow a strict formula: a group of young men drive to a notorious haunted location (an abandoned Dutch colonial building, a suicide bridge), set up night-vision cameras, and perform ruwatan (cleansing rituals). Whether the ghosts are real or not is irrelevant. The deep appeal lies in the rationalization of fear . In a rapidly modernizing Indonesia, these videos serve as a negotiation with the spiritual world that still lives beneath the surface of Jakarta’s skyscrapers. They are exorcisms for the digital age.